COMPANY: BERUPLAST
INDUSTRY: Retail

Beruplast is a company specializing in the manufacture of innovative plastic products. Its new product, UOVO, is a self-watering planter designed to make plant care easier and improve the user experience in gardening.

CHALLENGE
To position UOVO in the gardening market as an innovative and differentiated solution, developing an attractive brand identity and educating the consumer about the benefits of the self-watering system.

Brand Design
Packaging

Brand design & visual Identity

Creation of a complete visual identity for an innovative product in the gardening category.
Development of a logo concept and visual language aligned with values of innovation, sustainability, and ease of use.
Implementation of modern typography and clean design communicating trust and technological advancement in a traditionally conservative segment.

Design of an attractive and functional hang tag with usage instructions, product information, and an icon system to communicate the benefits of self-watering.
Development of a comprehensive packaging system optimized with key information and brand storytelling for retail visibility and accelerating the purchase decision.
Use of sustainable materials to reinforce eco-friendly positioning, commitment, and differentiation at the point of sale.

Packaging design

"Visual impact and messages that sell"
I loved working with Guada! Her creativity and aesthetic sense are exceptional. She manages to fuse the product image with impactful messages that connect and drive sales. Thank you, Guada, for your excellent work. I loved working with you!

Marina Bertuna, Director of Beruplast

★★★★★