Strategic marketing
Digital marketing
Branding
Commercial Actions
Social Media
Events
Influencers
Juana de Arco is an apparel brand known for its unique style, artisanal prints, and values of sustainability and creativity. Its target audience is composed of women who look for original, comfortable, and high-quality garments with a strong visual identity.
CHALLENGE
To strengthen its digital presence and connection with the audience in a highly competitive environment. The key priorities were to boost sales in its online store, retain customers, and attract new audiences without losing its artisanal identity.
COMPANY: JUANA DE ARCO
INDUSTRY: Apparel
Marketing strategy
Positioning plan for a premium-artisanal brand in the conscious fashion segment. Definition of buyer personas, competitive analysis, and differentiation strategy based on craftsmanship and sustainable values. Implementation of the seasonal marketing calendar and specific campaigns by product line.
Brand system applied to packaging, labeling, POP materials, and digital communication. Visual consistency designed to generate brand recognition and emotional connection with the target demographic.
Branding
New collection launch strategy, Outlet events, and special dates.
Model shootings aligned with the brand's identity.
Design and renovation of shop windows to reinforce brand storytelling.
Exclusive promotions and discounts in the online and physical store.
Collaborations with influencers to promote discounts and key products.
Commercial actions
Digital marketing & social media
Creation of engaging content on Instagram, Facebook, and TikTok.
Digital advertising campaigns on Meta and Google Ads.
Use of micro-influencers to reinforce the brand's authenticity.
Website optimization to improve user experience.
Segmented email marketing campaigns by interest.
Remarketing campaigns.
Exclusive WhatsApp messages for VIP customers.
E-mail marketing &
personalized Whatsapp
Events & experience
Exclusive launch event for VIP customers and press.
Free yoga classes in the store to reinforce the brand lifestyle.
Interview series with inspiring women to generate aspirational content.
Collaborations with like-minded brands to expand reach.
Co-branding and strategic alliances with lifestyle brands sharing the same values.
Sponsorships and brand presence at fashion, wellness, and sustainability events.
"A team committed to the brand"
Guada and the team demonstrated professionalism and commitment to Juana de Arco. Every action was carefully planned and executed, aligned with our objectives. What we valued most was their personalized and empathetic attention at all times.
Mariana Cortés, Founder of Juana de Arco
★★★★★
Next work→
Rodinag
Tonel Privado
Beruplast
