Brand Design
Web Design

Verdana is a consulting firm that provides flexible administrative and financial management services for SMEs. It offers companies professional support without the need to hire permanent staff, helping them organize, professionalize, and make better decisions with reliable information.

CHALLENGE
To create a brand identity and web presence that conveys professionalism, trust, and approachability to growing SMEs, differentiating itself from traditional consulting firms with a more accessible, client-oriented profile.

COMPANY: VERDANA
INDUSTRY: Professional services

Development of Verdana's visual identity. The logo, color palette, and typography were created with the objective of conveying solidity, clarity, and trust, essential values for a consulting firm working at the management level of companies.

Brand design

Web design

Design of the institutional website, focused on clearly communicating the value proposition, services, and team profile. Simple navigation and a call-to-action oriented toward generating consultation meetings were prioritized.

"A website that truly represents us"
Working with Guada on the development of the Verdana website was an excellent experience. From the very beginning she understood not only what we wanted to communicate, but also the essence and positioning we sought to build as a brand. I especially highlight her ability to translate complex ideas into a clear, professional, and modern visual proposal, accompanying us throughout the entire process with great openness, judgment, and attention to detail. The result: a website aligned with our identity, with a purpose and aesthetic that truly represents us.

Luis Behar, Founder of Verdana

★★★★★