Marketing strategy

Development of a digital presence strategy for a medical imaging diagnostic center addressing B2C patients, B2B referring physicians, and B2B2C health insurance providers.

The objective was to build a comprehensive visual identity conveying medical professionalism and patient trust.

• Brand design and development of a visual identity that conveys professionalism and trust with recognition in the medical imaging sector.

• Creation of a brand manual to maintain consistency across all touchpoints.

• The brand is positioned as 'High Technology in Diagnostics,' backed by values of track record, tradition, and professional passion.

Brand design & branding

• "We are more than medical imaging diagnostics."

• "We have high technology and the best service."

• "We are track record, tradition, and passion for what we do."

• Consolidated brand promise: "Close to you, always."

Brand Manifesto

• Development of a marketing strategy focused on patient education and preventive health awareness.

• Implementation of an integrated digital strategy combining organic social media presence with paid advertising campaigns.

Digital marketing

Digital advertising

Targeted advertising campaigns were set up on Facebook and Instagram with the primary objective of patient acquisition. This includes retargeting strategies aimed at website visitors and the creation of lookalike audiences based on existing patient demographics. Awareness campaigns were also developed to promote specific diagnostic services and preventive health messages.

Social media

• Unification and optimization of social media profiles for consistent brand communication.

• Creation of a content calendar with educational posts about the benefits of medical imaging diagnostics and preventive health measures.

Creation of email marketing campaigns to promote the company's services.

E-mail marketing

Videos

Videos showcasing new products and technologies incorporated into the diagnostic center.

"A strategic ally for the growth of our brand"
Working with Guadalupe was key to boosting our brand. She helped us redesign our visual identity, define a digital marketing strategy, and professionalize our communication on social media. Her advice, strategic vision, creativity, and commitment made a great difference in the positioning of ImagenesBA. I recommend her with full confidence.

Diego Granata, CEO of Imágenes BA

★★★★★

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