Strategic Marketing
Digital Marketing
Commercial Actions
Social Media
E-Commerce
Tonel privado is an Argentine company dedicated to the sale of fine wines and selected gourmet products. Its value proposition is based on quality, shopping experience, and genuine connection with the world of wine.
CHALLENGE
To professionalize its digital presence and develop an online sales channel that reflects the brand's premium positioning, while at the same time building an active and loyal community on social media.
COMPANY: TONEL PRIVADO
INDUSTRY: Food & Beverages
Marketing strategy
Design of a comprehensive marketing plan aimed at boosting brand visibility, attracting new customers, and consolidating its positioning in the wine and gourmet products segment. Objectives, target audiences, channels, and actions were defined for each stage of the business.
E-Commerce
Development of the Tonel Privado online store, with a focus on a clear, attractive, and conversion-oriented shopping experience. Work was done on the look and feel and functionality of the site, as well as specific actions to attract customers and generate more online sales.
Development and implementation of commercial actions for key calendar dates. Comprehensive campaigns were designed including catalogs, graphic pieces, and content adapted to all communication channels. Each action was designed to accompany the purchasing process from attraction to conversion, with a consistent visual line and sales-driven messaging at the most commercially opportune moments.
Commercial actions
Digital marketing & social media
Management and creation of content for the brand's social media channels. An editorial line was developed combining aspirational, educational, and commercial content, with the objective of building community and supporting the purchase process.
Design and implementation of email marketing campaigns to build customer loyalty, communicate news and promotions, and recover abandoned carts in the online store.
E-mail marketing & personalized WhatsApp
"Strategic allies from day one"
From Tonel Privado we want to share our experience working with Guvine. Guadalupe, as team leader, immediately understood our concerns and needs, and applied all her knowledge to provide us with appropriate and quick solutions, always considering the budget and business context. We recommend her without hesitation for her professionalism and human quality. Always positive and ready to help. Thank you, Guada!
Mariana Dayan, CEO de Tonel privado
★★★★★
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