Strategic Marketing
Digital marketing
Brand Design
Branding
E-Commerce

Rodinag is a company with a solid track record specializing in the sale of automotive spare parts and industrial bearings in the retail, wholesale, and corporate market for customers seeking quality products and reliable service.

CHALLENGE
To modernize its identity and improve its physical and digital market presence. To unify communications and create a consistent brand experience across all touchpoints.

COMPANY: RODINAG
INDUSTRY: Automotive

Marketing strategy

Development of a comprehensive strategy to strengthen brand identity across all channels, from brand design and branding to the implementation of a consistent image at every touchpoint.

Digital marketing and e-commerce presence were developed to achieve effective, modern communication aligned with the company's commercial objectives..

Identity system applied to corporate stationery, commercial documentation, and point-of-sale materials. Visual consistency designed to generate trust and brand professionalism in the technical sector, where credibility directly impacts conversion.

Branding

Redefinition of the visual identity combining tradition and modernity to accompany the brand's growth and solidity. Development of a new, distinctive, and memorable isologotype reflecting technical solidity, modernity, and the brand's essence in a clear and timeless way. Implementation of a brand manual to ensure consistent application across all touchpoints.

Brand redesign

Design of an internal and external visual communication system. Strategic signage for product navigation, technical information, and service promotion. Optimization of the customer journey from awareness to purchase decision in the physical space. Creation of branded brochures and printed materials.

Signage & wayfinding

Corporate merchandising

Implementation of uniforms and promotional items as brand recognition tools to reinforce identity.

Application of branding to the vehicle fleet as a mobile advertising channel. Design optimized for maximum visibility and brand recognition, turning each vehicle into a lead generation and territorial presence tool.

Vehicle graphics

Development of online store and marketplace presence with promotional strategies and retargeting campaigns.
Conversion funnel optimization specific to automotive sector buyer behavior.
Implementation of marketing automation for 24/7 customer service.

Digital marketing

Website redesign focused on user experience and product catalog.
Unification of social media profiles for clearer and more effective communication.

E-commerce

"Thank you for leaving your mark on our brand"
Working with Guada was a pleasure. She is a professional with great capacity and knowledge in her field. What I highlight most is her proactive and autonomous attitude. She researched to understand the business and resolved issues with judgment, even in a sector as specific as automotive, which was outside her area of expertise. Thank you for the drive — our brand will be registered everywhere thanks to your excellent work.

Pablo Rascón, President of Rodinag

★★★★★